(Allison Sparling is a social democratic political activist from Halifax, Nova Scotia. This post was originally posted on her blog Always, Always Something.)
Something that’s struck me a lot, especially since living in Toronto, is how frequently we mistake progressivism for some sort of brand to be consumed instead of a movement dedicated to tackling hard changes to save the planet and make humans more equal. When Conservatives decry the latte sipping elite, it’s a facile stereotype but they’re not wrong: social justice is not about what kind of coffee you can afford to drink, even if it treats its workers better.
This is not to say that you shouldn’t drink coffee that treats its workers well! This is good. This is important. But this is the one of the smallest parts of a social contract that needs to change. Businesses that exist in this type of economy need a competitive edge to justify their cost and continue their existence so they amplify their social good as a form of marketing to make you feel like this small choice is what you needed to to do end inequality, save the planet, justify your spending $3 when there’s cheaper coffee elsewhere. And if you spend that $2-3 at a locally owned business that treats its workers well, that’s even better.
But that’s still not social justice.